Zadovoljna.rs was established in May 2021 and since then it managed to become top third lifestyle portal in Serbia.
Zadovoljna’s motto is “You are enough” and it embodies main message communicated to it’s mostly female audience. Core values of the brand are in line with this message – it promotes stories of strong women who are bearers of change and success and gives it’s readers tools to become one of those women.
Thematic pillars of Zadovoljna are fashion & beauty, home & design and parenthood, all seen through a paradigm of female empowerment. It’s vision is to inspire women and make their everyday life better, not only through topics of self care, self improvement, body and age positivity, creativity and style individuality in all aspects of life, but also with educational guides, expert interviews and intimate confessions of ordinary and extraordinary women from all around the world.
Most praised format on Zadovoljna platform is podcast „Mamazjanija“ dedicated to motherhood. It hosts most prominent experts who work with children of all ages, in the fields of health, pedagogy and psychology, and also celebrity mothers who talk sincerely about challenges of parenthood and their unique parenting style.
