United Media Sarl, part of United Group BV – the leading telecommunications and media company in Southeastern Europe – is pleased to announce that it has received unconditional approval from the European Commission for the acquisition of a 50% equity stake in Alpha TV, a leading FTA TV station in Greece, from Primos Media Sarl. The remaining 50% of Alpha TV is owned by Motor Oil Hellas. Alpha TV also owns 50% of Green Pixel, the original content production house with a long-standing history of producing some of Greece’s highest-rated content.

Through this transaction, United Media Sarl will acquire significant equity stakes in high-quality, strategically valuable media assets in Greece, specifically within the FTA television sector. This transaction aligns with United Media’s objective of strengthening its presence in the European market.

In this context, Kiki Silvestriadou is being appointed Deputy Chief Executive Officer and Vice Chair of the Board of Directors of Alpha TV. Ms. Silvestriadou, a distinguished executive in the media sector, will continue to serve as Chief Executive Officer of Nova Media Greek Pay TV platform.

Moreover, George Lamprou, CEO of Nova – a member of United Group – is being appointed Non-Executive Member of Alpha TV’s Board of Directors.

Alpha is one of the largest nationwide television stations in Greece, hosting some of the country’s biggest TV names and popular formats. Its family-oriented programming focuses on Greek fiction, live entertainment, news shows and internationally beloved movies and series. Beyond its linear TV service, Alpha engages audiences through its web and HbbTV platform, offering 360° coverage and interactive experiences. Its content is also broadcast in the USA (Dish, Altice), Australia (MySat), Canada and MENA region (via ASAT).