Our Story

About us

United Media is the leading media company in Southeast Europe and the media arm of United Group.

With our unique and diverse range of entertainment, sports, news, and award-winning original content, we reach a vast market of 40 million people across eight countries.

We offer a comprehensive suite of end-to-end media services.

Our knowledge in media, advertising, distribution, and production enables us to meet the different demands of our customers and viewers.


Innovate media

inspire audiences

Our History


Launch of weekly political magazine Radar and website radar.rs


Late 2023 we launched five licenced Forbes websites in Serbia, Slovenia, Montengro, Croatia, Bosnia and Herzegovina


As the journey continued into 2023, United Media secured a 50% stake in Emsa Media, illustrating its commitment to growth and diversification.


The publishing group Adria Ljubljana has become part of our media portfolio, including Metropolitan, Cosmopolitan, Elle, Avto Magazin, Govori se, Sensa, Elle.


In 2022, we widened our reach by acquiring Montenegro’s Vijesti TV, website, and newspapers.


New channels, including Nova MAX, Nova Series, and Grand Nostalgy, joined the lineup.


Direct Media also extended its footprint to Slovenia and Bosnia and Herzegovina through affiliations with Ascanius Media.


We grew our portfolio in 2021 with the acquisition of Danas & Citymagazine newspapers and websites in Serbia,


Diema Sport 3 channel was introduced in Bulgaria.


In 2021. we set our presence in Bulgaria and Greece through the acquisitions of Nova Broadcasting Group and Nova.


In 2021 we launched ours news platform N1 in Slovenia.


We introduced Nova.rs web portal.


VIDA Adressable Advertising Platform was launched in 2020, in addition to the acquisition of the Behaviour Exchange Platform, demonstrating our dedication to cutting-edge technology.


In 2019 we launched Nova S TV channel in Serbia.


Our journey continued in 2019 with the premiere of the Esports and SK 4K TV channels.


From 2108 we own the Croatian brand Nova, which includes Nova TV, the Dnevnik portal, and the Doma and Mini television channels


In 2018, we bought Direct Media, which includes the national broadcasters Nova BH in Bosnia and Herzegovina and Nova M in Montenegro.


We have started producing original series through UM Productions – starting with crime show Legacy.



We developed Brainz TV, a science-focused channel


During 2017, we expanded our portfolio by introducing a specialized Fight TV channel dedicated to UFC bouts.


Kids channel Pikaboo, was launched in the Adriatic region.


Our expansion continued in 2016 with the acquisition of IDJ digital distribution.


In 2014, we completed the acquisition of Grand Production, leading to the establishment of Grand TV.


The N1 news platform was introduced in Serbia, Croatia, and Bosnia and Herzegovina


Since our founding in 2013, we worked tirelessly to alter the media environment. The company’s initial assets were the well-known regional sports brands Sport Klub and Hunting and Fishing, as well as the Cinemania movie channel and the regional advertising agency Casmedia. The years that followed were filled with significant landmarks.

Our Awards

Media outlets operating within the company have been honored with numerous domestic and international awards for their high-quality work, reporting, investigative stories, as well as for the excellence in their applications, advertisements, and overall contributions.

More than

600+ awards


By embracing honesty, ethics, and transparency in our business practices, we build trust with our audiences, partners, and employees. We prioritize high moral and accountability standards in all our operations.

Trust begins

with integrity


As industry leaders, we continuously seek fresh approaches to create, distribute, and engage with content. Our dedication to innovation keeps us ahead of the competition, delivering extraordinary experiences to our valued audiences.


Our drive for excellence can be seen in all aspects of our work, from content creation to user experience. We strive for excellence, and are constantly working to improve our offer.

Quality is at the core

of our business plan

Social responsibility

Recognizing our societal role, we are dedicated to making a positive impact on the community and the environment. We support important social initiatives, promote sustainability, and work hard to ensure that our company benefits everyone.


We support our employees by providing a stimulating environment and resources that encourage them to reach their full creative potential. We express our media company’s originality and uniqueness through imaginative and inspiring content.

Empowering creativity for

cutting-edge media

Next in line

Our company has established a strong presence in nine countries across Southeast Europe – Bulgaria, Greece, Croatia, Slovenia, Montenegro, Serbia, Bosnia & Herzegovina and North Macedonia.