With the start of 2026, NOVA is introducing a new brand identity, marking the next stage in the company’s development as a multi-platform media group.

The rebrand is intended to reflect NOVA’s growth and to reinforce its position as a media organisation built on trusted journalism and high-quality content, delivered to audiences across television, digital and on-demand platforms.

The rebranding marks natural step in the development of the NOVA brand. It goes beyond a visual update, emphasizing the company’s role in connecting people, ideas, stories, and places – a mission it has fulfilled for more than 31 years.

At the heart of the new look is the message “We Are Here Together” which expresses NOVA’s values and mission to unite diverse audiences into one community through shared emotional moments in front of the screen. It reflects the media group’s commitment to delivering information, entertainment, and inspiration every day. 

The new brand identity is the result of a two-year process involving in-depth analysis, strategic planning, and creative development aligned with the standards of the world’s leading media organizations. For this important milestone, NOVA collaborated with the global brand agency DixonBaxi, renowned for creating brand strategy, identity and design systems for major companies like: ITV, Netflix, Warner Bros Discovery, Eurosport, Google, Formula 1, Roblox, Hulu, AC Milan, Samsung, AT&T, and others.

Starting from the New Year, the news channel NOVA NEWS and the movie channel KINO NOVA have also adopted the new visual identity, strengthening brand recognition and cohesion across the media family.