Mobile World Congress is the world’s largest gathering for the mobile industry, organised by the GSMA.

CEO of United Media Aleksandra Subotić spoke on the MWC’s first Sports & Entertainment Summit On Wednesday, February 28, 2018 in Barcelona.

Leaders in an array of fields, coming from the finance, sports, media, entertainment and mobile worlds discuss the importance of sports companies reaching fans through non-traditional media, with the ever-changing times in technology.

Speakers on the panel discussion “Ever Changing Content Ecosystem” were Jon Goldman, managing partner of Skybound, CEO of United Media Aleksandra Subotic and Lee Essner, president of Jukin Media. They talked about their evolving strategies and the inherent opportunities and challenges.

Participants in this prestigious world event were also Scott Bradley from Huawei, Chetan Sharma from Chetan Sharma Consulting, Linus Xu from Migu Interactive Entertainment, Wilson Chow from PwC China, Jil Bausa-Go from Content Business Group of Globe Telecom, Matt Stagg from EE, William T. Mannarelli from Espai Barca FC Barcelona, Lee Essner from Jukin Media, Miheer Walavalkar from LiveLike, Michael Lang from MotorTrend, Nina Bibby from O2 (Telefonica UK), Sascha Segan from PCMag, Rob Glaser from RealNetworks, Jon Goldman from Skybound, Aleksandra Subotic from United Media, Kate Green from Viasat, Todd Goldstein from AEG, Ed Barton from Ovum, and Luke Barnes from VICE.