IDJ Kids is intended for children aged 2 to 5.

The IDJ Kids production has been recognized as a market leader in terms of content for children. It has been successfully developing some of the most popular cartoons for five years, keeping in step with the latest global trends. They placed content on one of the most popular YouTube channels and wanted to expanded their viewer base by launching the TV channel and offer contemporary TV content suited for children.

IDJ Kids will stand out from other children’s channels for the youngest viewers because it will have much more musical content and songs and the fact that it will be dubbed in Serbian.