The ”GEMA Awards Europe 2025” honored Croatian Nova TV’s campaign for the popular show MasterChef. This international recognition, which acknowledges and rewards excellence in the field of marketing campaigns for television and streaming services, was awarded for the MasterChef TV spot in the Variety spot category.

This visually impressive campaign successfully conveyed the spirit of the competition and the gastronomic excitement that the show brings, leaving a strong impression on both the audience and the jury.

At the ceremony held as part of the GEMA Europe Entertainment Marketing Creative Summit, Siniša Rauch, Head of On-Air Promotion at Nova TV, accepted the silver statuette and stated: ”It was a great honor to be among the finalists of the GEMA Awards, but to win European silver for a promo spot is an even greater pride and a confirmation of our joint effort, talent and creativity. Working on this project was a true pleasure and I thank all the teams and departments that contributed at every stage of realization. This award is proof that when we believe in an idea and put our heart into every frame, the result cannot fail. After the world bronze and now the European silver – we go further, even more determined, with the vision of gold ahead of us. May this achievement further inspire us to dream of even bigger projects and push boundaries together.”

Ivana Galić Baksa, Director of Marketing, PR, and Corporate Communications at Nova TV, adds: “This award is the crown of effort, creativity and team synergy that guides us every day in creating top-notch promotional campaigns. We are extremely proud that the international industry has once again recognized our work as an example of excellence. We see this recognition not only as a personal success but also as confirmation that the Croatian creative industry is well-positioned on the international stage. We continue with enthusiasm and responsibility to develop innovative solutions that connect the audience with our content on a deep and emotional level.”

The TV spot in which the chefs, members of the jury of the popular show, Stjepan Vukadin, Goran Kočiš, and Mario Mihelj, took on the roles of the main tasters of a royal palace, successfully announced the new season of MasterChef, which also attracted numerous viewers last season.

The GEMA Awards Europe, presented by the Global Entertainment Marketing Academy of Arts & Sciences, celebrate the most innovative and influential marketing campaigns in the European television and streaming industry. The jury of GEMA Awards recognizes creative excellence in promotions, digital marketing, audience engagement and branding in the entertainment industry.