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Direct Media United Solutions takes data driven decision making to the next level

12th January, 2024

Direct Media United Solutions continues to be a leader in innovation! The experienced team of media professionals was joined by a team of experts, marketing, and data strategists. Apart from Marijana Agić-Molnar, the new CEO of Direct Media, who has been present in the data market for many years, managing the Adriatic region of GfK, there are also Goran Tintor, Miodrag Vujinović, Dušan Dingarac, Darko Blagojević and Vesna Škaro-Petrić. The new team brings special skills related to the use, integration, and analysis of various data sets as well as a deep understanding of our clients’ customer behavior. By including an experienced team with long careers in the data industry, Direct Media United Solutions is now able to take data driven decision making to the next level for its clients. It is a completely new service that other agencies on our market do not have, and which will help clients make better use of the data and be more efficient in their marketing activities.

Client support by Direct Media’s team of experts will be reflected in several segments:

• Better use of marketing data – supporting clients in more efficient use and integration of data
(first party data), for better marketing decisions and measurable results
• Higher conversions and customer satisfaction – advanced segmentation and data-driven
marketing for a personalized customer experience and greater customer satisfaction
• New revenues from retail media – creation of additional media inventory or monetization of the
existing one for a better offer on the advertising market
• Actionable and measurable insights – automated reporting that delivers better performance insight and supports more effective information-based decision making

Direct Media United Solutions is the leading agency system in Southeast Europe, a network of professionals in several countries: Serbia, Montenegro, Bosnia and Herzegovina, Slovenia, Macedonia, Albania. Our unique methodology combines the best of media, creativity, technology and data. This holistic approach is the driving force in the creation of innovative and effective advertising, the foundation of which is media planning and buying.