The Marketing Data Intelligence team combines all your data sources to help you make smarter marketing decisions, personalize experiences for your customers and audiences, and boost conversions by up to 4 times.

The experienced team of media professionals was joined by a team of experts, marketing and data strategists. Apart from Marijana Agić-Molnar, the new CEO of Direct Media, who has been present on the data market for many years, managing the Adriatic region of GfK, there are also Goran Tintor, Miodrag Vujinović, Dušan Dingarac, Darko Blagojević and Vesna Škaro-Petrić. The new team brings with it special skills related to the use, integration and analysis of various data sets as well as a deep understanding of our clients’ customer behavior. By including an experienced team with long careers in the data industry, Direct Media United Solutions is now able to take data driven decision-making to the next level for its clients. It is a completely new service that other agencies on our market do not have, and which will help clients make better use of the data and be more efficient in their marketing activities.

Client support by Direct Media’s team of experts will be reflected in several segments:

• Better use of marketing data – supporting clients in the more efficient use and integration of data
  (first party data), for better marketing decisions and measurable results
• Higher conversions and customer satisfaction – advanced segmentation and data-driven
  marketing for a personalized customer experience and greater customer satisfaction
• New revenues from retail media – creation of additional media inventory or monetization of the
  existing for a better offer on the advertising market
• Actionable and measurable insights – automated reporting that delivers better performance
  insight and supports more effective information-based decision making