Dirk Gerkens, a television professional with over 25 years of experience, serves as a Board member of United Media and Director for Programming, Production, and Advertising Sales.

He has been the CEO of the new Broadcasting Group in Bulgaria since 2024. Previously, he held the position of CEO of RTL Klub and TV2 in Hungary.

Mr. Gerkens oversees the advertising sales department as well as the functions of programming, production, and TV data analysis.