Since joining the United Media team in 2014, Mr. Ćirović has been integral to the strategic oversight of financial and administration operations and processes.

As the Chief Financial Officer, his expertise ensures the financial stability and compliance of the organization.

Prior to his tenure at United Media, Mr. Ćirović was pivotal in the establishment of N1 TV Station, serving as its first Chief Financial Officer.

He was instrumental in setting up and leading all financial processes from the ground up, laying the foundation for the station’s financial management and strategic planning.

He commenced his distinguished career at Telenor Serbia, progressing through a series of pivotal financial positions before advancing to a significant tenure at KPMG office in Belgrade.

In addition to his practical experience, Mr. Ćirović has furthered his financial acumen through several executive education courses at Columbia Business School, enhancing his leadership skills and strategic decision-making capabilities

Mr. Ćirović is an ACCA member and holds a Bachelor of Arts in Economics from the University of Belgrade Faculty of Economics.

He is also a committed contributor to various professional and civil society organizations, underscoring his dedication to both his field and community.