Leading digital music competition IDJShow celebrated the end of its successful second season

10. January 2024

The IDJShow team celebrated the extremely successful second season in a great atmosphere, with numerous guests, associates and friends.

After four months of competition, several thousand candidates from the region at auditions and the final musical battle of the twelve best, the second season of the leading digital music competition IDJShow, broadcast on Nova televisions in Serbia, Montenegro and Bosnia and Herzegovina, on Alfa television in Macedonia, via NetTV Plus abroad, as well as on the IDJVideos YouTube channel, is able to boast of phenomenal results.

The season was marked by world-class production, challenges, laughter, tears… Although only one competitor could win, all young performers gained exceptional popularity in the entire region during the competition itself, and all the time they had the support of their mentors, established musical stars who achieved great regional success in their careers – Natasa Bekvalac, Relja Popovic and Darko Dimitrov.

From week to week, IDJShow broke viewership records, both on television, positioning TV Nova among the most watched televisions in Serbia, reaching a share of 13.55% according to TV Beat, and on YouTube, where the episodes were continuously trending, positioning themselves as the most watched digital content in the region.

The skyrocketing popularity of this unique musical spectacle was confirmed by the numbers: twice as many viewers of the final episode on YouTube compared to the final of the previous season – a record of 62,897 viewers, a total of more than four million episode views on the IDJVideos YouTube channel, as many as 31 million views of video content on the IDJShow YouTube channel, while social media videos have 47.5 million views on Instagram and 66 million on TikTok.

Out of the twelve finalists, the winner of the second season was Djana Smajo, who attracted a lot of attention and won the hearts of numerous viewers from the very beginning, and was considered one of the favorites, while Barbara Popovic took second place, and Toma Milovanovic took third place. IDJCoin, a virtual cash prize that the winner will be able to use for career development, video recording and promotion in the media, changed its value during the competition and finally reached the figure of 124,480 euros.

IDJShow continues to push the boundaries of entertainment, to support the younger generations and to give them space to showcase and develop their talents. This competition show differs from all others in that the singers become stars already during the competition, and not after it. Through this show, the participants also develop their digital platforms, and thus get the opportunity to become big stars on the music and influencer scene.

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