Today marks a major milestone for Nova TV as it celebrates 25 years of broadcasting. Since its launch on May 28, 2000, as Croatia’s first commercial television station, Nova TV has grown into the country’s leading media powerhouse. For the past 15 years, it has held the title of the most-watched TV station in Croatia, consistently creating a world its viewers love—authentic, relatable, and emotionally resonant. A world where information and emotion intersect, where entertainment reflects real life, and where high-quality content tells the stories of everyday people.

As it celebrates this milestone anniversary, Nova TV remains a cornerstone of Croatia’s media landscape and a driving force in the development of the domestic audiovisual industry.

From the very beginning, Nova TV was more than just a new channel—it was a revolution. As Croatia’s first private broadcaster, it brought fresh energy, dynamic storytelling, and a new level of professionalism to Croatian television. Over the past 25 years, it has continuously pushed creative boundaries, raised production standards, and introduced innovations that redefined how audiences experience television.

Thanks to the shared vision and dedication of a professional team led by a stable leadership for two decades—headed by CEO Dražen Mavrić—Nova TV has solidified its status as a top-tier media brand.

Twenty-five years of existence is not just a number – it is a story of people, of the power of a team, of togetherness that never gives up, even in the most challenging times. Nova TV is not just a media company – it is a world we have built together, idea by idea, frame by frame, day by day.
I am grateful to the entire team who, with passion in their hearts and a deep sense of responsibility toward our audience, create meaningful content every single day. Creativity, emotion, intuition, and technology are the foundations of our success, and the vision we nurture leads us forward into a future we eagerly anticipate,” said Dražen Mavrić, CEO of Nova TV.

A Blend of Premium Content and Trusted News

Nova TV’s success is rooted in a carefully curated blend of premium entertainment and drama formats, standout local productions, and a trusted news program. This year also marks two decades of Dnevnik Nove TV, the station’s flagship prime-time news broadcast, which has been Croatia’s highest-rated central news program for 16 consecutive years—respected, fast, and closely connected to its audience.
International Reach of Croatian Productions

The impact of Nova TV extends beyond national borders. Its original scripted series, entirely produced in Croatia, have enjoyed international success—airing in 46 countries, with several formats adapted for global audiences. It’s estimated that over 1.5 billion people worldwide have watched Croatian series dubbed into their own languages, positioning Nova TV not just as a champion of Croatian culture and language, but as a vital gateway to the global media market.

Commitment to Social Responsibility

Corporate social responsibility is a key pillar of Nova TV’s mission. As a long-time partner of the Ana Rukavina Foundation and organizer of the major humanitarian concert Želim život (“I Want Life”), Nova TV consistently shows its dedication to health and humanitarian causes. In 2025, it continues this tradition by championing initiatives around inclusion, entrepreneurship, equality, and environmental awareness—both within the organization and across society.

Bridging Traditional and Digital Media

Nova TV has also been at the forefront of bridging traditional television with the digital world. Its seamless integration of broadcast and digital platforms has reinforced its relevance in the modern media landscape. Its proprietary websites regularly top their categories, and through ongoing innovation and audience engagement, Nova TV continues to lead in digital user experience.

Recognized Excellence

With over 100 industry awards—including accolades from the Croatian Journalists’ Association, Promax Global Excellence, MIXX, Gema Awards, SoMo Borac, and Webby Honoree—Nova TV’s excellence is recognized both at home and abroad. It has also twice hosted the semi-final judging for the prestigious International Emmy Awards.

Throughout its journey, Nova TV has remained true to its core values: credibility, creativity, relevance, and social responsibility. These principles continue to guide its strategic vision and daily work. Looking ahead, Nova TV is committed to informing with integrity, inspiring through entertainment, and actively contributing to a better society.