Nova TV’s interactive contest ‘Kuglolov’ won the Digital Media Awards Europe
16. April 2024
Nova TV’s interactive contest „Kuglolov“ in Croatia is the winner of this year’s Digital Media Awards Europe in the „Best in Audience Engagement“ category. Creative and innovative idea, as well as projects’ excellent results, which have proven to be among the best in Europe, automatically qualified ‘Kuglolov’ for the 2024 WAN-IFRA World Digital Media Awards.
“We are proud that Nova TV, as the leading Croatian multimedia company, was awarded for the project that successfully connected TV and digital platforms. ’Kuglolov’ gathered creative and top performing professionals from company’s various departments, and their cooperation resulted in creating the superior product as well as setting the new standards on Croatian media market, while offering our viewers the brand-new experience of content consumption”, Ivana Galić Baksa, Nova TV’s marketing, PR and corporative communications director stated.
With its unique design, “Kuglolov” appealed to television viewers, inviting them to have fun while hunting for Christmas ornaments displayed on-screen on Nova TV programs and group websites, including: DNEVNIK.hr, showbuzz.hr, zadovoljna.hr, gol.hr, punkufer.hr, krenizdravo.hr, zimo.hr, and novatv.hr. Each ornament was marked with a corresponding QR code which viewers were able to scan via DNEVNIK.hr app and add to their ornament collections across the group’s websites. The contest allowed app users to decorate their virtual Christmas tree and enrich their TV viewing experience in an innovative and inspirational way.
“Kuglolov” became a sensation, gaining great popularity among Nova TV viewers, as demonstrated by statistics which showed that over 100,000 users took part in the contest, over one million virtual Christmas ornaments was collected, while participants were awarded with 40 weekly prizes and one grand prize.
The idea, the strategy, the realization and the creativity of the project were recognized by Coatian marketing and communications experts, thus „Kuglolov“ entered the finals of domestic awards Mixx and Grand PRix.
