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The Liga Endesa returns to Sport Klub after 13 years

14th July, 2023

United Media, the leading media company in Southeast Europe, and the Association of Basketball Clubs of Spain (ACB) have signed a multi-year contract on exclusive rights to broadcast matches of the Liga Endesa – the strongest Spanish basketball league on Sport Klub channels in Serbia, Croatia, Slovenia, Bosnia and Herzegovina, Montenegro and North Macedonia.

After a 13-year break, Sport Klub spectators will once again have the opportunity to watch nine Liga Endesa matches live every weekend, along with the complete playoffs, Super Cup, and King’s Cup.

The Liga Endesa stands as the strongest national basketball championship in Europe. It features four teams competing in the Euroleague (Real Madrid, Barcelona, Baskonia and Valencia) and two teams in the Eurocup (Juventud and Gran Canaria).

“We are thrilled to have brought back the strongest national basketball competition in Europe to Sportklub, thereby expanding our already impressive basketball offerings that include the Euroleague, Eurocup, various national championships, as well as FIBA World and European Championships. We will give the Liga Endesa the recognition it deserves, as it will be one of our standout attractions every weekend,” expressed Nemanja Simeunović, director of Sport Klub.

Jose Miguel Calleja, the executive director of ACB, remarked:  “Partnering with Sport Klub aligns with our ambition to secure exclusive placement for our content and ensure it receives the recognition it deserves. Sport Klub is renowned for having the best basketball coverage, and we believe ACB should be a part of it. The region covered by Sportklub is known for its exceptional basketball players and the immense significance placed on basketball, including following the best players and matches. Therefore, we are confident that the audience will thoroughly enjoy the intense battle for the championship title.”

Throughout the 36-week season, viewers in the region will have the opportunity to support their local heroes playing for Spanish teams. This includes Hezonja and Musa in Real, Kalinić in Barcelona, Marinković in Baskonia, Kljajić, Stević, and Duščak in Gran Canaria, Tomić in Huventud, Miletić and Prkačin in Girona, Radončić, Jović, and Simanić in Zaragoza, Todorović in Granada, Ristić in Tenerife, Bender in Obradoiro, Luković, Nenadić, and Tanasković in Breogan, Radičević and Sulejmanović in Bilbao, Klavžar and Radović in Murcia, and Đedović in Unikaha.

About United Media

United Media is a part of United Group and the leading media company in Southeast Europe, with a presence in eight countries, offering endless options to viewers in choosing their entertainment.

With 4,200 employees, United Media produces more than 40,000 hours of original content every year which is distributed to a market of more than 40 million people by leading international operators. Additionally, the company has 55 television stations in its portfolio, seven of which with national coverage and a successful digital portfolio of 30 web portals, 6 newspapers, 2 magazines, and 5 radio stations. The company also offers a unique advertising service with the sale of advertising slots and precise targeting in line with the target group for select channels.

About ACB and Liga Endesa

The Liga Endesa is a Spanish basketball competition, renowned as the strongest national league in the world outside the NBA. The league season commences with the Supercup, a tournament featuring the top four teams from the previous season. Spanning from September to May, the league consists of 34 rounds, encompassing a total of 306 matches. In February, the King’s Cup takes place, followed by the playoffs in May and June, involving a total of 17 to 27 games. ACB matches are broadcasted live to 152 countries worldwide, and the fact that ACB members secured both European trophies in the previous season – Real Madrid winning the Euroleague and Gran Canaria claiming the Eurocup – speaks volumes about its caliber.