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The Primeira Liga returns to Sport Klub

11th August, 2023

United Media, the leading media company in Southeast Europe, signed a multi-year contract with the Primeira Liga on exclusive rights to broadcast matches of this Portuguese football championship on Sport Klub channels in Serbia, Croatia, Slovenia, Bosnia and Herzegovina, Montenegro and North Macedonia.

Sport Klub audience will thus have the opportunity during the 34 weeks of the season to watch live every weekend the always interesting battles of the leading Portuguese teams for the title of national champion.

It is a competition in which Cristiano Ronaldo grew up, and in which every season the fight for the prestigious trophy is led by Porto, Benfica and Sporting along with the always stable and attractive Braga, Vitoria Guimarães, Boavista and others.

The Primeira Liga is one of the most attractive football competitions in Europe, from which teams have won the title of European champion four times (Benfica and Porto twice each) and two Europa Leagues (both Porto). In the new season, Serbia will have four representatives – Marko Grujić in Porto, Mihailo Ristic from Benfica, Mirko Topić from Familisao and Nikola Bursać from Vizela. Croatia will have five players: Toni Borevković Gimaraes, Petar Musa Benfika, Nino Galović Aruka, Renato Pantalon Rio Ave and Fabijan Buntić Vizela. For now, Bosnia and Slovenia will have one representative each – Nermin Zolotić in Kasa Pia and the Slovenian Robert Boženik in Boavista.

“We are very happy to allow our viewers to follow the action in the Portuguese Primeira Liga again from this week. It is a very high-quality competition with the well-known rivalries of Porto, Benfica and Sporting. It is one of the few leagues on the planet that has as many as six major world derbies per season. I am sure that week after week we will be able to offer a lot of excitement and quality football from a country that traditionally has a huge passion for football. We will enjoy with David Neres, Orkun Kökçü, João Maria (Benfica), Diogo Costa, Evanilson, Pepe, Joao Maria again, Mehdi Taremin, Fran Navarro (Porto), Marcus Edwards, Trinkao (Sporting), Al Musratia, Ricardo Horta (Braga)”, said Nemanja Simeunović, Sport Klub CEO.

In the last few months, United Media has secured numerous exclusive contracts for new competitions that will be broadcast on Sport Klub, such as the new seasons of the Euroleague and Eurocup, Endesa League, handball Bundesliga.

About United Media

United Media is part of the United Group and a leading media company in Southeast Europe, operating in eight countries. With 4,200 employees, United Media produces more than 40,000 hours of original content each year that is distributed by leading international operators to a market of more than 40 million people. In addition, the company has 55 television stations in its portfolio, seven of which have national coverage and a successful digital portfolio of 30 portals, as well as 6 newspapers and 5 radio stations. The company also offers a unique advertising service with the sale of advertising slots and precise targeting according to the target group for selected channels.