TV NOVA from Bulgaria records the biggest share in its history
13. April 2023
In March 2023, TV NOVA from Bulgaria recorded the biggest viewership result in its history. Official peoplemetric data reports an average daily audience share of over 30% among the audience 18-49 y.o. To date, this is the highest rate for NOVA reported by a peoplemetric system since 2005.
The data for March shows another record – the lead of NOVA over the second television in the ranking. The registered difference between them for the past month is as much as 8% of audience share.
Continuing the strong start to the new television season, viewership for NOVA’s primetime programming remains exceptionally high in March. This spring, the medium once again offered genre diversity and quality content with the hit star makeover show „Like Two Drops of Water“, the culinary reality show „Hell’s Kitchen“, the most romantic show on the air „One for Another“, and the new series „Mnogo moy chovek“.
NOVA’s „News and Current Affairs“ team also received a high viewer rating in March. This is the first month that all shows have been broadcast from Nova Broadcasting Group’s state-of-the-art studio complex. Peoplemetrics data shows that the active-age television audience trusts the news and editorial content created by the media’s experienced journalists.