United Group announces €100m investment in local content productions
20. July 2018
– In 2017 United Group produced 30% of its content locally
– Investment will be made across Serbia, Slovenia, Bosnia and Herzegovina and Croatia
– The company has increased the percentage of owned content on its channels from 5% to 30% in five years, and today announced further investment
United Group today announced that its plans to invest €100m in local content production as a commitment to supporting local talent and capabilities.
2017 marked a milestone for the company with a production of more than 30% of its own content broadcast on its channels, representing a significant boost in its support for the region’s creative ecosystem.
Plans for further content investment include commissioning new screenplays, series and other local productions. For example, the popular crime drama Shadow over the Balkans (Black Sun), directed by Dragan Bjelogrlić, has been commissioned for a second season as part of the planned investment.
Chairman of the Advisory Board, Dragan Šolak, said: “In the era of global media players such as Netflix, local audiences still value shows and movies that reflect their lives and experiences. United Group’s plans to invest €100m in local content is a show of faith in the network of local talent including producers, actors and musicians. I am excited to see what more the region has to offer.”
Director and Screenwriter, Dragan Bjelogrlić, said, “United Group’s investment and belief in local films, drama and talent is extremely welcome. As technology changes the way we consume content, giving viewers more control over what and when they watch, I believe that channels like TOP channel are revolutionizing broadcasting in the region.”
Over the last year, United Group has produced content including popular dramas, talent shows and children’s programmes.
My Father’s Killer’s – a crime drama series following a young police inspector who investigates murders while trying to find out who killed his father, a former police inspector, starring Vuk Kostić as the protagonist Aleksandar. It reached a 20% share of the local audience where the program is broadcast.
Grand Stars – the most popular regional music talent show, with a 30% share of the audience. One of the most successful and credible producers Saša Popović, heads the judges panel in the search for a Grand Star through various rounds of competitions.
Practical Woman – a lifestyle show discussing cooking, entertainment and practical tips on beauty, health and family life. Hosted by prominent regionally known anchor and author Natasa Pavlovic, it maintains a 15% share of the local audience where the program is broadcast.
Other programmes include the locally produced cartoon series – Pilići (Chickens) and Kefalica (Smarties).
This original content complements the best global content also available to customers including sports, with leagues and major competitions shown on SK channels such as the Premier League and Formula 1, as well as film and TV series. United Group, through its United Media channels, had the top two pay TV channels in Serbia, Croatia and Bosnia and Herzegovina in 2017.