This autumn, United Media once again proved that stories told with purpose have the power to unite audiences across borders. From Sofia to Zagreb, from Belgrade to Athens, viewers turned to United Media’s channels for information, inspiration, and entertainment — reaffirming the company’s position as the leading media force in Southeast Europe.

With a bold mix of new formats, returning favorites, and exceptional viewer engagement, United Media strengthened its leadership across Bulgaria, Greece, Croatia, Serbia, Bosnia and Herzegovina, and Montenegro.

Bulgaria: NOVA Starts the Season with Unstoppable Energy

The new television season in Bulgaria began with a clear message: NOVA remains the market leader.

According to GARB data, NOVA once again ranked #1 with the launch of its fall lineup — leading both in prime time (32.2%) and all-day viewing (26.4%) — reaffirming its position as Bulgaria’s favorite television destination.

The entertainment lineup delivered record-breaking results: Desafio (35.3%), Big Brother (29.3%), and I Can See Your Voice (32.5%) became standout hits of the season, captivating viewers aged 18–59.

At the group level, NOVA Broadcasting Group captivated the nation with an all-day share of 37.7% and a prime-time share of 42.7%, surpassing its 2024 performance and extending its lead over competitors by more than 20 percentage points in prime time.

Source: GARB; 8 Sept – 12 Oct 2025; TG 18–59

Croatia: Nova TV Marks 25 Years at the Top

As Nova TV celebrated its 25th anniversary, it did so with results that reflected both legacy and momentum.

Nova TV secured the #1 position in prime time (35.8%) and all-day viewing (26.6%), achieving a 20% year-over-year audience increase — proof that loyal viewers continue to grow alongside the brand.

Original content remains at the heart of Nova TV’s success. The hit drama Best Men dominated its time slot with a 33.9% share, while the new season of For Better or for Worse held a strong 32.6%.

Meanwhile, Supertalent captured the nation’s imagination, with its last three episodes averaging a 41.9% share — the third episode peaking at an incredible 47%. MasterChef kept audiences hungry for more with a 34.2% share.

Croatia’s World Cup qualifiers — broadcast exclusively on Nova TV — united the country in front of their screens, drawing an astounding 63.9% average share.

At the group level, Nova TV Group increased its prime-time share by 17% and its all-day share by 14%, widening its lead over competitors even further.

Source: Nielsen; 28 Sept – 12 Oct 2025; TG 18–59.

Greece: Alpha TV Captures the Nation’s Attention

In Greece, the new season began on September 15, and Alpha TV set the pace early on. With an all-day share of 13.1% and 15.1% in prime time, Alpha nearly doubled the results of its nearest rival — confirming its place at the top of Greek television.

Its success lies in what Greek audiences value most: strong, emotional storytelling.

Popular local series such as To Spiti Dipla Sto Potami, Na Me Les Mama, Porto Leone, and Agios Erotas drew loyal audiences night after night, helping Alpha secure its position as Greece’s most-watched network this fall.

Source: Nielsen; 15 Sept – 12 Oct 2025; TG 18–54

Serbia: Truth and Entertainment Drive Record Growth

In Serbia, a year marked by social change and a growing public demand for reliable information saw N1 rise stronger than ever — recording an extraordinary 88% increase in audience share compared to last autumn. With its live coverage, special editions, and on-the-ground reporting, N1 continues to be Serbia’s most trusted news source, especially in moments that matter most.

Meanwhile, Nova S brought freshness and creativity to the season with the launch of Cash or Trash, joining beloved titles such as Utisak Nedelje and 24 Minutes with Zoran Kesić. This blend of informative and entertaining programming has made Nova the most-watched cable channel in Serbia, reaching an impressive 4.5% prime-time share.

Source: Nielsen; 22 Sept – 12 Oct 2025; TG SRB 18–49

Bosnia and Herzegovina: Expanding horizons, strengthening trust

In Bosnia and Herzegovina, Nova BH continued to grow, increasing its audience share by 12% year over year. The autumn season launched on September 15 with a strong lineup featuring the Croatian drama Kumovi and the Turkish hit Yalı Çapkını, complemented by audience favorites MasterChef, Grand Stars, and IDJ Show, together delivering a 14.9% share.

At the same time, N1 Bosnia and Herzegovina remained the country’s leading news channel — trusted by viewers who rely on its fact-based journalism and reporting integrity — maintaining a solid 7% share among information-driven audiences.

Source: TV Beat; 22 Sept – 12 Oct 2025.

Montenegro: Vijesti and Nova M – Stories that Resonate

In Montenegro, Vijesti TV once again stood out as the country’s most-watched television channel, achieving an impressive 15.6% average audience share.

Driven by a mix of socially engaged and entertainment programming, Vijesti continues to shape the local media landscape. Flagship shows such as Reflektor and Načisto sa Petrom Komnenićem, along with popular formats like Nikad Nije Kasno and IDJ Show, fueled an 8% rise in prime-time viewership.

Meanwhile, Nova M strengthened its programming identity with new local productions — Unija and Lica i Naličja — seamlessly complementing audience favorites MasterChef, Zvezde Granda, and 24 Minutes with Zoran Kesić.

With an 8.2% prime-time share, Nova M continues to expand its influence and deliver a balanced programming lineup for all generations.

A shared mission across SEE

From newsrooms to entertainment studios, United Media’s networks share a common mission — to inform, inspire, and entertain millions of viewers every day.

This autumn’s results not only highlight record-breaking performance but also reaffirm United Media’s role as the most influential media group in Southeast Europe — where truth, creativity, and connection continue to shape the region’s media future.