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United Media appoints Tatjana Pavlović Director Original Content Sales and Co-production

12th November, 2021

United Media, the leading media company in Southeast Europe, has appointed Tatjana Pavlović Director Original Content Sales and Co-production.

Pavlović, who has more than 15 years’ experience in international programme sales, will be responsible for activities including increasing collaboration with global media houses, expanding international production, and promoting United Media’s original productions.

United Media – the media arm of United Group, Southeast Europe’s number one provider of telecommunications and media services –distributes content including the region’s most popular TV series and entertainment shows to a market of more than 40 million people.

The company’s original productions regularly attract acclaim outside the region, such as the criminal dramas “Legacy” and “Black Sun”, which are available to audiences globally on the Amazon Prime platform.

“We’re pleased to welcome Tanja to the team. She brings considerable experience that will be extremely valuable as United Media expands further into new markets and we pursue opportunities to continue to grow the business,” said United Media CEO Aleksandra Subotić.

“United Media has quickly evolved into the region’s top production house and the market leader. Today we’re making great strides in showing international audiences the quality of drama productions from Southeast Europe,” Subotić added.

United Media is known for quality content including very successful high-budget projects such as ‘Awake’, which was recently crowned with the Audience Award at the Cannes International Series Festival. The criminal drama is the first series from the Balkans to be included in the official selection of the prestigious festival.

“We have high aspirations for the continued international success of shows produced by United Media. To develop more compelling content, we will continue to produce and seek out the top talent in our region,” Pavlović said.

“It’s exciting to be part of a group with such vision and reach and to be able to share that vision with the rest of the world,” she added.

To date United Media has filmed more than 30 original projects – from much-talked-about historical dramas such as “Alexander of Yugoslavia” and “Time of Evil” to comedies, crime series, and soaps.

Other hit series from United Media include the award-winning criminal series “Search for Salamander”, drama “Devil’s Throat”, and the comedies “No matter what” and “At the Border”.

Prior to joining United Media, Pavlović worked for Antenna Group, TF1 International, Lagardere Group Studios, and Zodiak Rights.

Her academic credentials include university studies in Italy, France, and Switzerland. She obtained master’s degrees in film history and media management from the Sorbonne, where she is a regular guest lecturer.