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United Media brings Forbes to the Adriatic region

17th May, 2023

United Media, a leading media company in Southeast Europe and Forbes, signed a licencing agreement to launch Forbes editions in Serbia, Croatia, Slovenia, Montenegro and Bosnia & Herzegovina across multiple platforms including digital, audiovisual services, conferences and events.

As an extension of one of the most influential business media brands, new Forbes-licensed websites will be premier platforms to ignite conversations around some of the most influential leaders, managers, investors and entrepreneurs from Adriatic region who are driving change, transforming business and making a significant impact on the world.

“We are excited to engage with United Media to launch Forbes editions in the Adriatic region,” said Peter Hung of Forbes. “We’re committed to championing entrepreneurship around the world and adding editions in Serbia, Croatia, Slovenia, Montenegro and Bosnia & Herzegovina will further grow our presence in Europe.”

“It is a great honor and privilege for United Media to collaborate with such a large and respected company like Forbes. This exclusive agreement is in line with our strategic plan for expanding our business and developing new platforms for our users. The launch of the digital editions of Forbes in our region is a significant step forward in our mission to provide our readers with the latest news and information on business, finance, and other important topics. With this collaboration, we will be able to offer them access to Forbes’ unparalleled content and insights, and we are confident that this will be a game-changer in the digital media landscape in SEE”, said Aleksandra Subotic, CEO of United Media.

In connection with the license, five new Forbes Adria websites are planned to be launched by the end of the year. They will have access to Forbes’ global stories and will also feature local content. Forbes editions in Serbia, Croatia, B&H, Montenegro, and Slovenia will be led by experienced editors and journalists who will ensure that the content is unique, locally written, and tailored to the needs of the audiences.

As the economy in Adriatic region continues to grow and evolve, new Forbes editions will be there to provide the latest news, analysis, and insights into the world of business.

About United Media:

United Media is a part of United Group and the leading media company in Southeast Europe, with a presence in eight countries, offering endless options to viewers in choosing their entertainment.

With 4,200 employees, United Media produces more than 40,000 hours of original content every year which is distributed to a market of more than 40 million people by leading international operators. Additionally, the company has 55 television stations in its portfolio, seven of which with national coverage and a successful digital portfolio of 30 web portals, 6 newspapers, 2 magazines, and 5 radio stations. The company also offers a unique advertising service with the sale of advertising slots and precise targeting in line with the target group for select channels.

About Forbes:

Forbes champions success by celebrating those who have made it, and those who aspire to make it. Forbes convenes and curates the most influential leaders and entrepreneurs who are driving change, transforming business and making a significant impact on the world. The Forbes brand today reaches more than 140 million people worldwide through its trusted journalism, signature LIVE and Forbes Virtual events, custom marketing programs and 45 licensed local editions in 76 countries. Forbes Media’s brand extensions include real estate, education and financial services license agreements.