United Media positioned itself as the leading media owner in Serbia over the past weekend, during the historic student protest. Our portals were the most-read, while N1 television achieved record-breaking viewership.

According to Gemius data, United Media dominated the digital scene in real users, page views, and visits.

Across our digital platforms—N1, Nova, Danas, and Radar—United Media recorded an impressive 2,041,608 real users, 26.4 million page views, and 9.6 million visits, securing the number one spot among digital publishers in Serbia. Readers spent an average of 17 minutes and 28 seconds engaging with our content, a testament to the quality and credibility of our journalism.

On the day of the protests, N1 was the number one portal in Serbia, registering 8 million page views and 2.7 million visits, while also ranking second in real users with 1,102,224 unique visitors. The following day, N1 maintained its strong position, remaining the second most-read portal with 1,019,808 real users. Nova ranked fourth, attracting 755,136 unique users and 5 million page views on the day of the protest.

Additionally, our N1 news channel recorded a historic viewership of 41.92% for the entire day on March 15th, with audience share peaking at around 64% in the afternoon. Even a day after the protest, N1 remained the most-watched television channel on the SBB network with a 16.98% share, while Nova ranked second with 14.41%.

The most-read content covered breaking updates from the student protest in Belgrade, where our platforms provided real-time, accurate, and independent reporting.

These results reaffirm United Media’s position as the media leader in Serbia and underscore the vital role of free and independent journalism. At a time when media freedom faces increasing challenges, the audience’s trust in professional journalism is more important than ever.