The United Media company launched its new channel IDJ Kids for children aged 2 to 5.

The IDJ Kids production has been recognized as a market leader in terms of content for children. It has been successfully developing some of the most popular cartoons for five years, keeping in step with the latest global trends. We have placed content on one of the most popular YouTube channels and wanted to expanded our viewer base by launching the TV channel and offer contemporary TV content suited for children which parents like as well. We will continue developing animation for the youngest viewers with the same enthusiasm as we have to date.

IDJ Kids will stand out from other children’s channels for the youngest viewers because it will have much more musical content and songs and the fact that it will be dubbed in Serbian.

IDJ Kids will be available to SBB customers on position 173, Total TV, D3 Platform and on EON Light and the EON Family package for clients outside the SBB network. The content will also be available in a separate Video Club catalog.

United Media will also launch the IDJ Kids channel in the other countries where it operates: Croatia, Bosnia-Herzegovina, Sloveia, Bulgaria and Greece with content dubbed in local languages.