As part of United Media’s portfolio, Netinfo and Nova Broadcasting Group have joined the prestigious AI Launchpad program—an initiative led by FT Strategies and supported by Google. 

FT Strategies, the consulting arm of the Financial Times, is globally recognized for helping media organizations navigate digital transformation through data and technology. Their expertise in AI integration, combined with a deep understanding of editorial workflows, provides a strong foundation for sustainable innovation. Collaborating with FT Strategies allows United Media and Netinfo to implement industry-leading practices and accelerate AI-driven transformation across all markets.

Netinfo’s editorial and R&D teams are developing a modular AI platform that automates core newsroom functions: from content generation and translation to article enrichment and metadata creation. Designed for full integration with CMS systems across United Media markets, the platform sets a new standard for smart, safe, and efficient editorial operations.

A cross-functional team of developers, editors, and legal experts is leading this transformation, ensuring the platform reflects local needs and adheres to the highest standards of ethics and compliance. What began as a proof of concept is now a regional blueprint for AI-powered journalism—positioning Netinfo, Nova, and United Media at the forefront of innovation in Southeast Europe.

This strategic partnership reinforces United Media’s leadership in shaping the future of media through responsible and scalable use of artificial intelligence.