The first episode of the new drama series „For Better Or For Worse“ delighted the audience

The most watched content on all televisions in Croatia this Monday (September 9th) were domestic series on Nova TV. After “Best Men” („Kumovi) made a spectacular comeback at the beginning of September, Nova TV recorded another extraordinary success with the premiere of the new drama series “For Better Or For Worse” („U dobru i zlu”), and according to viewership data and audience reactions, the series fully justified expectations. The first episode of the series, which introduces us to the world of Veljko Srića, a successful businessman who leads a double life, played by Filip Juričić, was watched by an average of 440,000 viewers. The episode achieved a viewership share of 39.4% and reached more than 685,000 viewers. In its broadcast time, it was watched twice as much as the first competitor.

“Since last night, we have not stopped receiving positive reactions to the first episode of the series! I watched it again yesterday and I can say that my impressions are still the same – I’m delighted!” commented Katarina Baban, the actress who embodies the character of Petra Majdak.

Social media are full of positive comments also, and the audience’s interest is confirmed by the impressive results achieved on digital channels – in the past seven days, the reach on the official Facebook page of the series “For Better Or For Worse” amounts to 400,000 followers, and on the official Instagram page of the series 40,000. In addition, video content related to the series, published on digital platforms of Nova TV, achieved more than 1.1 million views.

The premiere of Nova TV’s new hit was preceded by the episode of the “Best Men” series, which was once again the most watched content on all televisions and continues to confirm its status as the most watched Croatian drama series. Right after, in the second place of the most watched TV content, is the series “For Better Or For Worse”. The new episodes of “Best Men” were watched by more than 417,000 viewers on average, and achieved a share of 37.8% in viewership, reaching a total of almost 1,200,000 viewers.

Nova TV in Croatia once again confirmed its status as a leader in the production of domestic series, recording exceptional results both on television screens and on digital platforms.

Source: UMTG, data provider: AGB Nielsen; TG: 4+; Time period: 1.1.2024. – 9.9.2024; CSHR%, AMR%, AMR, cum.RCH
Source for SM: Meta Business Suite, TikTok Analytics, YouTube Analytics