WSC Sports to Provide Real-Time Localised Content Across Five United Media Markets

27. September 2023

United Media, leading media company in South Eastern Europe has entered a strategic partnership with WSC Sports, the global leader in AI-driven sports video technology.

United Media will utilise WSC Sports’ award-winning AI-driven platform to maximise its content production and monetization capabilities across five of the Group’s core markets: Greece, Bulgaria, Serbia, Croatia and Slovenia.

UM will leverage WSC Sports’ solution to localise content for each country, servicing sports fans with real-time coverage of premium sports content in the UM portfolio – including the English Premier League, Bundesliga, EuroLeague basketball and UEFA Euro 2024 Qualifiers – across a range of digital platforms including OTT services, websites and social media channels.

In addition, WSC Sports will amplify the reach of United Media’s real-time highlights through its end-to-end storytelling solution – WSC Stories – that serves its partner’s content directly to Google’s prime search location, OneBox, making content more discoverable and accessible than ever before.

“Our collaboration with WSC Sports is a one of key steps in our ongoing efforts to deliver an unparalleled digital experience to our audiences across SEE. Not only will we expand the amount of content we share, we will also make it more relevant and personalised across these five markets. In addition, WSC Sports’ technology provides limitless potential to drive greater reach and unlock more value from our content for the benefit of all sports fans in these countries,” said Ivan Krstic, Digital Director of United Media. 

“United Media understands the evolving habits of sports viewers and the need to innovate the digital experiences it offers across the region. We are thrilled they have chosen to partner with us to turbocharge the scale and efficiency of their content strategy and provide fans in these five markets with more content than ever before,” said WSC Sports CEO, Daniel Shichman. 

About United Media

United Media is the leading media company in South East Europe broadcasting 55 channels in 8 countries across terrestrial, cable, DTH, OTT and IPTV platforms. The company produces more than 40.000 hours of original content yearly and it is distributed to a market of more than 40 million people by leading international operators.For more information please visit:

About WSC Sports

WSC Sports automates the creation and distribution of highlights for over 350 leagues and broadcast partners across the globe, including the NBA, ESPN, YouTubeTV, Bundesliga, LaLiga, Serie A, and DAZN. Utilising advanced AI and machine learning technologies, WSC Sports’ proprietary platform analyses live sports broadcasts, identifies each and every event that occurs in a game, and in real-time creates and publishes customised short-form videos. This enables sports media rights owners to maximise the use of their content, creating new revenue streams and a personalised fan experience on every platform for every type of fan. For more information visit

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