The strategy of Nova TV company is to be the most powerful multimedia platform in Croatia – a synergy of television and the Internet. At the times when credibility and speed of information release as well as the ability to consume content on all digital platforms are of crucial importance for every reader, this is precisely where shows its strength and importance in the media market, as one of the most read portals. In addition to being a dominant news channel in the market, the strength of is in its niche portals which are respectively the most successful in their segments. The best sports content is on the portal, is the most read women’s lifestyle portal in Croatia, portal provides all the latest news from domestic and foreign showbizz scene, gastro&travel portal enables all lovers of travel, good food, writing and photography to find inspiring and interesting ideas, and brings the news from the business world as well from the world of technology and science.