The cable channel Nova portal in Serbia is the youngest portal operating within United Media. The journalists of nova.rs use a professional approach to current topics to provide their readers with insight into the most important events in Serbia and the world. They do not avoid difficult topics and they offer their readers much more than this: the news relating to entertainment, sport, culture, showbusiness, music, etc. as a content which can satisfy everyone’s curiosity. Lots of exclusive video recordings and original photographs, columns and caricatures are something that, in addition to the news, distinguishes this portal from other portals.